Showing posts with label AS. Show all posts
Showing posts with label AS. Show all posts
EVALUATION: Looking back at your Preliminary task, what do you feel you have learnt in the progression from it to the full product.?
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Wednesday, 2 May 2012 /
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evaluation
These are the small interviews I had with potential readers of the magazine about how they think the music magazine was compared to the original preliminary task.
EVALUATION: What have you learned about technologies from the process of constructing this product?
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Tuesday, 1 May 2012 /
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evaluation
EVALUATION: How did you attract your audience?
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Sunday, 15 April 2012 /
Posted in
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coursework
Attracting Audience: Media Evaluation on Prezi
When attracting an audience the cover is the most vital, as it is the first thing the audience see and the same goes for the other music magazines, so the cover must stand out against those too.
On the cover of my magazine the bright colours are what make it different. They create a contrast to the other music magazines, which are usually aimed at a male audience and definitely not of the pop genre. The cover model looks directly at the camera and so seems to be looking at the reader, this creates attention. She also fits the stereotype of an attractive woman who other women want to look like, this hits the primary audience, however the model also attracts a secondary audience of men, as although the genre might not appeal to them they will find themselves attracted to the model.
The hooks are current, they also fit what people of the ‘pop’ genre will enjoy as well as this people who have only a slight interest in pop could also be attracted to buying this magazine, as there are many hooks giving it more chance that at least one of those will appeal to a potential reader. The contest on the front also attracts people as the chance to win tickets to a popular musician is appealing to the vast majority, even if it is only for a chance to win.
The magazine appeals to a niche audience, people who are interested in pop are the primary audience, and as many more women are interested in pop this shortens the audience too. However as mentioned earlier there is a secondary audience, males, as there are no other pop magazines really on the market this would be the only option that men would have if they wanted to buy a pop magazine.
The magazine would be advertised primarily on the internet, as the primary audience (girls aged 16+) are also primary users of the internet and social networking. Facebook having 51% of its 33 million users in the UK being women and over half of these being in the potential age group for the magazine it is a great opportunity to advertise. Twitter is another great place to advertise, although there are 64% male in the UK there are still a large amount of young females using the website.
Through Facebook and Twitter adverts can be targeted towards users who have ‘liked’ or ‘followed’ or even tweeted/ made facebook status’ about related things, for example; people who are in the magazine, other pop magazines, pop music, or even just music in general. There would also be a Facebook Page for the magazine with exclusive content as well as a twitter also providing exclusive material.
When attracting an audience the cover is the most vital, as it is the first thing the audience see and the same goes for the other music magazines, so the cover must stand out against those too.
On the cover of my magazine the bright colours are what make it different. They create a contrast to the other music magazines, which are usually aimed at a male audience and definitely not of the pop genre. The cover model looks directly at the camera and so seems to be looking at the reader, this creates attention. She also fits the stereotype of an attractive woman who other women want to look like, this hits the primary audience, however the model also attracts a secondary audience of men, as although the genre might not appeal to them they will find themselves attracted to the model.
The hooks are current, they also fit what people of the ‘pop’ genre will enjoy as well as this people who have only a slight interest in pop could also be attracted to buying this magazine, as there are many hooks giving it more chance that at least one of those will appeal to a potential reader. The contest on the front also attracts people as the chance to win tickets to a popular musician is appealing to the vast majority, even if it is only for a chance to win.
The magazine appeals to a niche audience, people who are interested in pop are the primary audience, and as many more women are interested in pop this shortens the audience too. However as mentioned earlier there is a secondary audience, males, as there are no other pop magazines really on the market this would be the only option that men would have if they wanted to buy a pop magazine.
The magazine would be advertised primarily on the internet, as the primary audience (girls aged 16+) are also primary users of the internet and social networking. Facebook having 51% of its 33 million users in the UK being women and over half of these being in the potential age group for the magazine it is a great opportunity to advertise. Twitter is another great place to advertise, although there are 64% male in the UK there are still a large amount of young females using the website.
Through Facebook and Twitter adverts can be targeted towards users who have ‘liked’ or ‘followed’ or even tweeted/ made facebook status’ about related things, for example; people who are in the magazine, other pop magazines, pop music, or even just music in general. There would also be a Facebook Page for the magazine with exclusive content as well as a twitter also providing exclusive material.
EVALUATION: Who would be the audience for your media product?
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My target audience would be around age 15 - 25/30 females. This is because for the most part the pop genre is supported by females, and although the vast majority of those girls are younger there are still many fans of pop who are above the age of 15. So I wanted to base my magazine at a higher age group as there is a gap in the market for older teen/ adult pop magazines.
However there are audiences other than the target one who would possibly buy my magazine. There will obviously be men who enjoy pop magazine, who although my magazine is definitely a female targeted magazine would still be interested.
Also younger girls who are prone to buying such magazine as Top of the Pops and the like may also be interested in this, as it still has the same genre and the celebrities they like in it.
However there are audiences other than the target one who would possibly buy my magazine. There will obviously be men who enjoy pop magazine, who although my magazine is definitely a female targeted magazine would still be interested.
Also younger girls who are prone to buying such magazine as Top of the Pops and the like may also be interested in this, as it still has the same genre and the celebrities they like in it.
EVALUATION : In what ways does your media product use, develop or challenge forms & conventions of real media products?
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My completed magazine uses conventions of magazines similar on the market, for example, Billboard and Top of the Pops. The magazine uses the bright colours found on these magazines and very similar features and articles for example interviews, concert reviews and information about anything music related. Although I took ideas from Top of the Pops, it was vital that I developed the conventions into a more stylish and less cluttered design, as my magazine fits a gap in the market for Adult Pop magazines. Billboard is the only adult music magazine that seems to encompass Pop, and so there’s a massive hole in the market, since Billboard Magazine is only published in the US, and is not a niche audience, it is a chart magazine and so other genres are also in there, I have taken a slightly similar route with my magazine, and included some musicians that are not strictly pop, but fit a similar audience, for example Freelance Whales, as a way of introducing new music through this publication.
Conventions
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Double Page Spread.
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Thursday, 15 March 2012 /
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This was the second and final attempt at the double page feature. Even though it was only a very slight change I think the added 'tweet' button makes a difference.
Double Page Feature Attempt 1.
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Tuesday, 13 March 2012 /
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This was an attempt at the Double Page feature for my music magazine, however I decided it needed some changes. For example, the advert at the bottom of the page should be removed, and the space filled with a title at the top of the page instead.
Magazine Cover ~ Finished.
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Thursday, 1 March 2012 /
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Magazine Covers - Unfinished - Evaluative
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Tuesday, 28 February 2012 /
Posted in
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coursework,
cover,
magazine,
unfinished
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| Cover 1 |
This is my first attempt at the magazine cover, it is not entirely finished but close to being.
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| Cover 2 |
This is my second attempt at the magazine cover, once again it is almost finshed, but because I was unsure about which photograph to use I wanted to try them both before I completed them.
Cover 1
Good | Bad |
· Photograph is striking as she’s looking at straight at the camera so draws attention. · Her eyes are about 2/3 of the way up and 2/3 to the left which is where your eyes are naturally drawn too. · The colours match the photograph, keeping a colour scheme. · The text used stands out well from the background/ image. | · The Mast Head doesn’t show as much as it could. · There are not enough hooks / too many blank spaces between them. · The ‘tag’ is blending with the hooks a bit. |
To counteract these bad points and finish the magazine cover, I will need too:
- Move the photograph to the right to reveal more of the mast head.
- Make the hooks closer together and add more in the spaces.
- Add a strapline to the KT Exclusive hook.
- Add a bar of colour behind the tag.
- Add a price
Doing these things, will make the magazine more appealing. For example filling the page with more hooks makes it show that the magazine is filled with more stories, and also gives the reader more information about what’s going to be in the magazine.
- Move the photograph to the right to reveal more of the mast head.
- Make the hooks closer together and add more in the spaces.
- Add a strapline to the KT Exclusive hook.
- Add a bar of colour behind the tag.
- Add a price
Doing these things, will make the magazine more appealing. For example filling the page with more hooks makes it show that the magazine is filled with more stories, and also gives the reader more information about what’s going to be in the magazine.
Cover 2
Good | Bad |
· Her eyes are about 2/3 of the way up and 2/3 to the left which is where your eyes are naturally drawn too. · The colours match the photograph, keeping a colour scheme. · The text used stands out well from the background/ image. | · The Mast Head doesn’t show as much as it could. · There are not enough hooks / too many blank spaces between them. · The ‘tag’ is blending with the hooks a bit. The photograph doesn’t look straight to the audience. The ‘Top Song Downloads’ doesn’t stand out. |
I have decided to use ‘Cover 1’ and so I will correct the problems with that, and not continue with ‘Cover 2’ as there’s no point.
Questionnaire Results.
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Questionnaire Results
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Questionnaire
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Please tick or circle your answers.
Gender: Male Female
Age: 14-15 16-18 18+
Favourite Genre of music:
Pop Rock Dance Indie Metal Hiphop R’N’B Other (please state) ___________________________________________
Pop Rock Dance Indie Metal Hiphop R’N’B Other (please state) ___________________________________________
How much money do you spend on music?
£0 £0.01-£25 £25.01-£50 £50.01-£100 £100.01-£150 £150 +
£0 £0.01-£25 £25.01-£50 £50.01-£100 £100.01-£150 £150 +
How do you listen to music?
Radio TV Music Channels CD’s/Vinyl’s/etc. Computer Internet iPod/mp3player Phone.
Do you illegally download music?
All the time Quite Often Occasionally Never
Do you/Have you ever been to a gig/concert?
Yes No
All the time Quite Often Occasionally Never
Do you/Have you ever been to a gig/concert?
Yes No
Do you/have you ever been to a music festival?
Yes No
Yes No
Do you buy music magazines?
Yes No
Why? ____________________________________________________________________________
Yes No
Why? ____________________________________________________________________________
If yes, which ones? (put no more than three)
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
Who are your three favourite artists/bands?
______________________________________
______________________________________
______________________________________
How often would you be willing to buy a magazine?
______________________________________
______________________________________
______________________________________
How often would you be willing to buy a magazine?
Weekly Fortnightly Monthly
What is the maximum price you are prepared to pay?
Less than £1. £1.01-£2 £2.01-£3 £3.01-£4 £4+
What is the most important selling point about a magazine to you?
Freebies Who is on the cover A feature band Brand loyalty Other (Please state)_______________________________________
What would you like to see in a magazine?
Gig Reviews Music Reviews Gossip Competitions New Music Photo Shoots Posters Adverts Other (please state) __________________________________________________________
Do you prefer learning about new bands/artists or well-known/current ones?
New Current Both
Should music magazines be genre specific or broad?
Should music magazines be genre specific or broad?
Genre Specific Broad Don’t know
Does the music you listen to influence the clothes you wear?
Yes No
What colours would attract you to a music magazine? (pick three)
Black White Grey Red Yellow Blue Green Pink Purple Orange Brown
Other (please state) ______________________________________________________
Yes No
What colours would attract you to a music magazine? (pick three)
Black White Grey Red Yellow Blue Green Pink Purple Orange Brown
Other (please state) ______________________________________________________
What tones would you prefer a magazine to be?
Tone Cover Inside
Bright
Bold
Pastel
Neutral
Neon
Other
Tone Cover Inside
Bright
Bold
Pastel
Neutral
Neon
Other
Music Magazine Analysis: Style Models
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Tuesday, 24 January 2012 /
Posted in
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AS,
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Discuss the issues raised by Media Ownership in the production and exchange of media texts in your chosen media area.
In the film industry it is difficult to make progress and create films that get attention and in turn put into cinemas unless you are already a large company. Smaller companies and the majority of British Film is given a back seat because of the vast amount of American Blockbusters.
Slumdog Millionaire is an example of a film that pushed the boundaries though.
Viral Marketing and Convergence helped this film get where it is now, overcoming the mass American film industry; for example their website uses Flash Technology to run a series of awards and reviews as an introduction to the website, giving the audience easy access to information about the film but it also has an option to skip it so this stops the audience becoming bored and switching off the website.
As well as this the website is also packed with Video clips, trailers, pictures and downloads to make the audience feel more involved in the film. Also the downloads are a way of free advertising, for example if someone has the background on their phone or a ringtone friends might ask where it was from and it would help spread information about the film through word of mouth.
The links on the website are in the Who wants to be a Millionaire question box, a recognisable symbol of the TV programme, so the website and the film help promote the TV show too.
Viral Marketing is a new and successful way of promoting films. The film Monsters (2010) used the social networking site Foursquare to set up Infected Zones this allowed people to check into places and get exclusive access and an entry into a prize draw, this encouraged people to look for these zones but also introduced the film to people who knew nothing about it.
Slumdog Millionaire released a Viral Trailer before the film release in the UK allowing people to put it onto blogs and other social networking websites and spread the word of the film.
Slumdog Millionaire is an example of a film that pushed the boundaries though.
Viral Marketing and Convergence helped this film get where it is now, overcoming the mass American film industry; for example their website uses Flash Technology to run a series of awards and reviews as an introduction to the website, giving the audience easy access to information about the film but it also has an option to skip it so this stops the audience becoming bored and switching off the website.
As well as this the website is also packed with Video clips, trailers, pictures and downloads to make the audience feel more involved in the film. Also the downloads are a way of free advertising, for example if someone has the background on their phone or a ringtone friends might ask where it was from and it would help spread information about the film through word of mouth.
The links on the website are in the Who wants to be a Millionaire question box, a recognisable symbol of the TV programme, so the website and the film help promote the TV show too.
Viral Marketing is a new and successful way of promoting films. The film Monsters (2010) used the social networking site Foursquare to set up Infected Zones this allowed people to check into places and get exclusive access and an entry into a prize draw, this encouraged people to look for these zones but also introduced the film to people who knew nothing about it.
Slumdog Millionaire released a Viral Trailer before the film release in the UK allowing people to put it onto blogs and other social networking websites and spread the word of the film.
Although Social networking sites can be used as an advantage of easy advertising they can also have a negative impact. For example if people post bad reviews of a film onto blogs, Facebook, twitter or even YouTube in a video format, this would spread negative views on the film and discourage people to pay to see this film in the cinema. Word of mouth is one of the strongest forms of marketing and if people spread bad reviews this could cause a serious decline in profits, an recent example of this is The Rum Diary (2011) online reviews and newspapers were terrible and so after the first lot of people went to see this film it slowly declined in audience numbers.
To counteract the negative reviews films companies use viral marketing to fight back. Odeon Cinemas gave an extra 50 points to Odeon Premiere Club members if they bought tickets to see The Rum Diary as a way to encourage people to go and see a film that had bad reviews.
Slum Dog Millionaire was predicted to do badly but the actor Danny Boyle and Indie Film enthusiast helped to counteract this. Pay per click adverts were set up and targeted to people who had previously looked in search engines for Pathé, Bollywood, Danny Boyle, Slumdog, Indie Movies etc.This added more than 75,000 new visitors to slumdogmillionairemovie.co.uk
Slum Dog Millionaire was predicted to do badly but the actor Danny Boyle and Indie Film enthusiast helped to counteract this. Pay per click adverts were set up and targeted to people who had previously looked in search engines for Pathé, Bollywood, Danny Boyle, Slumdog, Indie Movies etc.This added more than 75,000 new visitors to slumdogmillionairemovie.co.uk
As soon as a film is released into cinemas downloads of the film can be pirated or watched online. Websites like Pirate Bay and 1channel make this easy to get a hold of the downloads or online versions. To stop this happening, much to the dismay of cinemas, films are being released onto DVD and Blu-Ray much faster than usual. This means people can watch the film once they’ve been to the cinema and don’t feel as much need to download them. An example of this is Alice in Wonderland (2010) which caused uproar with cinemas because Disney released the DVD only three months after it was released rather than the usual four.
In conclusion there are many issues with smaller or British film companies trying to get their films into cinemas. Film Companies are vitally important in the production of films across the world as they are vertically integrated is maximises profits for that particular company. This means they films they produce can have a larger budget, and will be bigger and more dramatic.
As the importance is so large on companies such as Sony, this has a large effect on companies such as Amber Films who cannot afford the major funding, and the profits they make from the films will not be half as much as the likes of Sony and Warner Bros.
In conclusion there are many issues with smaller or British film companies trying to get their films into cinemas. Film Companies are vitally important in the production of films across the world as they are vertically integrated is maximises profits for that particular company. This means they films they produce can have a larger budget, and will be bigger and more dramatic.
As the importance is so large on companies such as Sony, this has a large effect on companies such as Amber Films who cannot afford the major funding, and the profits they make from the films will not be half as much as the likes of Sony and Warner Bros.
Slumdog Millionaire
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Tuesday, 13 December 2011 /
Posted in
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Slumdog.
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